It’s 2022 and I still consider myself a wrestling fan, having first discovered the WWF in 1991. By that I mean that I’m an avid listener of various podcasts like Something To Wrestle With and Grillin’ JR, I still watch classic clips on social media and indeed I regularly watch old shows. In fact, in the last couple of weeks, Mhairi and I have watched Wrestlemania X, King of the Ring 1994, Summerslam 94 and the full Royal Rumble 2002 card and have enjoyed them all into the bargain.
More than that, wrestling theme music is a regular addition to our gym and car playlists and only yesterday I pre-ordered a Mattel Legends series of WWE figures.
I am someone who still devotes time and money to wrestling, but unfortunately, it’s not current wrestling, and from a business perspective, that seems like a problem. In 2021 my wrestling viewing amounted to the Royal Rumble, the Hall of Fame ceremony, Wrestlemania, Summerslam and AEW All Out 2021 although I maintain a passive awareness of the product by what I read online.
Now if you’ve read this site – and if you have I just wanted to say “Hi, I’m still alive” since I haven’t posted since March of last year – you’ll know that I think WWE has gone stale. It just feels like the same thing being done over and over again with little attempt to change and no attempt being made to create new stars. In a business where everything a wrestler says is written for them in advance and they all come from the same cookie-cutter mould, this shouldn’t feel like too much of a surprise.
And yet without fail, every January I look forward to the Royal Rumble because in theory, this is the one show that can’t miss. The match itself allows for a bit of nostalgia, a chance for different narratives to be set up in advance of Wrestlemania and a format that is always a little bit exciting.
What’s even more important now though is that it’s an opportunity for WWE to present to the lapsed viewer like me. If they are smart, they’ll know that this is the chance to show even the most jaded fan who still has a WWE Network subscription out of habit – or at least has a friend who still has one – what they are doing now and how they need to tune back in and start watching again. They aren’t going to get that opportunity at any other time throughout the year, even at Wrestlemania.
This is the event that has to be good, that has to be exciting and has to be fresh enough to tempt people like me back.
So how did they do?
WWE Royal Rumble 2022 Review
Well put it this way; if this was an opportunity to win me back, they blew it. Big time.
My complaint is that the product is stale and predictable and Royal Rumble 2022 only served to reinforce that point.
To go through things on a match by match basis…
Roman Reigns vs Seth Rollins: Although it was a good match, this is hardly a fresh match up in WWE. The Shield first made their debuts in November of 2012 and these two have occupied main event positions in the company ever since. It was 2014 when Rollins turned on Reigns and subsequently, both men have fought each other several times. So while putting the two of them in the ring together will always achieve a decent match, I immediately just felt like I was watching a rerun.
The result was also very cheap and the crowd in the arena were not happy, which is never a good sign.
The Women’s Royal Rumble Match: Now, on the one hand, they did do something right in this match by having some nostalgia acts – although in some cases the way they were immediately eliminated made me wonder why they bothered – the problem is that these nostalgia acts are largely the same ones who get wheeled out every year along with a core of wrestlers who never seem to change.
In fact out of the 30 women who appeared in this year’s Rumble, only five of them were making their first Rumble appearance this time; Ronda Rousey and Aliyah along with three nostalgia acts (Ivory, Melina and Cameron who all lasted about 20 seconds each). 17 of the women in this match were also in the first women’s Rumble match in 2018.
Is that fresh? Of course not. The action was also dreadful and the outcome utterly predictable.
Becky Lynch vs Doudrop: I see Becky Lynch is still the overpowered Champion living off the crest of a wave formed over three years ago. The last time I watched the show she returned from maternity leave to an enormous ovation to pick up exactly where she left off. Six months later though, the crowd seemed comparatively muted. That doesn’t surprise me. Though I’ve never found Becky Lynch to be particularly entertaining or believable due to her comparative size, I get that she was hugely popular at one stage. But no matter who it is, if they are presented as invincible for years on end, it just gets boring. The match was ok, but hey-ho.
Brock Lesnar vs Bobby Lashley: Speaking of being presented as invincible for years on end, it’s Brock Lesnar (debut date: 2002). Lesnar made his comeback to WWE in 2012 and over the last 10 years has pretty much killed everyone he has been programmed against other than when he had a tummy ache against Triple H and got shat on by Goldberg (which was fun the first time, but then the whole Goldberg thing wore very thin). Now fair enough, in this match he finally faced Bobby Lashley (debuted 2005, returned 2018) for the first time, and for what it was, it was ok, but there were two problems with it.
The first is that the finish to this match – Heyman turning on Brock – first happened in 2002 and the second is that it made the conclusion of the mens’ Rumble match depressingly predictable.
Edge & Beth Phoenix vs Miz and Maryse: I imagine this is the first time this specific handicap match has happened, but the participants debuted in 1998, 2006, 2006 and 2004 respectively and while I definitely know this is the case for the two women, I’m also confident in saying that the men will also have faced each other multiple times now across three different decades. This does not make for fresh television, nor does it make me want to tune in on Monday.
Mens’ Royal Rumble Match: This was the one that I was really tuning in for and the one that year on year I will sit down to watch for the first time with a sense of optimism. Like I’ve said above, what I want to see from a Royal Rumble match is…
- Pacing
- Storyline development
- A mixture of one-off returns to a great pop and fresh current stars
- A sense of unpredictability
Now fair enough, I can want unpredictability, but for the most part the winner of a Rumble every year can almost always be spotted a mile away. Even though Rumbles are usually littered with stars, everyone knew that Austin would win in 98, Rock would win in 2000, Batista would win in 2005 and so on. It made sense.
But knowing neither the storylines nor the entrants ahead of time, I thought this year I might be in for a surprise…until of course Lesnar lost and it was obvious he’d come in at 30 and win. What a disappointment.
It’s not just that though; nothing about this match was worth complimenting. Other than the Lesnar bit there were no storylines within the match. Go and compare that to 1992, 1997, 2002, 2005 or any other decent Rumble match you’d care to remember and you’ll see what I mean. No feuds were started or settled, and there was no flow to it; it was just a bunch of wrestlers coming out, doing nothing of note and then being eliminated without anyone caring.
There were also no surprise entrants to get the crowd interested. I’m led to believe that the 5 unannounced spots – the ones usually reserved for the big debut or nostalgia pops – went to Ridge Holland, Drew McIntyre (I didn’t realise he was out injured), Bad Bunny (who has no appeal to a UK viewer), Super Hard Shane McMahon (fuck off) and Brock Lesnar (again, not a surprise but from a logical storytelling perspective, how was he scheduled for this match when he was already the champion going in to the show?). Just awful.
The only interesting thing that happened in the whole match was Kofi Kingston messing up this year’s attempt at the spot where he stays in by holding on to something. That he fucked it up – probably because age is catching up with him and he’s not as athletic as he once was – is a reflection of how stale WWE has become.
And that was backed up by the lack of fresh participants.
I’m not going to go through everyone, but needless to say, it wasn’t the first rodeo for a lot of them. Occupying the middle ground are the likes of Styles, Big E, Corbin, Roode, Styles, Zayn, McIntyre and Owens who must have been in every one of them since the middle of the last decade or before, but they don’t hold a candle to Rey Mysterio, Randy Orton, Sheamus, Kofi Kingston and of course Dolph Ziggler who has now appeared in 15 different Rumble matches and has achieved the square root of nothing in any of them.
In terms of new blood, only Rick Boogs and Madcap Moss were unknown to me and looked in any way impressive. Other than that it was a lot of tag team wrestlers who were never going to have any shot at winning.
Really, it just lacked star power. Out of all 30 participants, the only ones who the crowd seemed interested in were AJ Styles, Randy Orton and Brock Lesnar. Everyone else was either a no-mark or has just been on TV for so long without a break that the crowd have stopped caring, and the fact almost everyone had the same sounding entrance music added to the malaise.
To sum up, WWE is in desperate need of freshness. You look at guys like Dolph Ziggler, Rey Mysterio, Miz and so on and realise they have all been on our screens, pretty much uninterrupted for around 20 years. That’s too long. Wrestlers who are ingrained in our memories like Steve Austin, The Rock, Big Boss Man, Mr Perfect and more were on TV for a fraction of the time. Someone like Ken Shamrock was only around for 2 years!
I randomly checked the card for the 2010 Rumble and noted that 18 wrestlers featured on that show were also on the 2022 one. Of those 18, not a single one occupies a higher placing on the card than they did back then; only Edge is potentially at the same level on the card now as he was then.
Take that back another 12 years and only 5 wrestlers featured in 1998 appeared in 2010. Those wrestlers (Undertaker, Triple H, Shawn Michaels, Kane and Mark Henry) all had equal or higher status over a decade later.
Travel back only 9 years earlier to the first Rumble PPV and only Shawn Michaels and Honky Tonk Man were there.
Doesn’t that just emphasise the point? It’s the same old same old and if anything, it’s just getting worse and worse with the little stars that still exist having less appeal than they did in their prime.
But ultimately, WWE still makes money hand over fist and in spite of my complaints, I imagine I’ll still tune in again next year.
Whether I tune in at all before that though, I wouldn’t be so sure…